Business tool · Free · No sign-up

UTM Link Builder

Generate campaign tracking URLs for Google Analytics instantly.

Campaign Details

Website URL *

Campaign Source *

Campaign Medium *

Campaign Name *

Campaign Term (Optional)

Campaign Content (Optional)

Generated UTM URL

https://fusiontrailsolutions.com/blog/launching-new-saas?utm_source=newsletter&utm_medium=email&utm_campaign=summer_launch&utm_content=header_cta

Test

About this tool

UTM parameters are tags you add to a URL to track where your traffic comes from in Google Analytics. Manually typing these query strings is prone to errors. This tool generates clean, perfectly formatted UTM links instantly, stores your recent links locally, and ensures your marketing campaigns are tracked accurately across email, social media, and ads.

Key features

Instant URL Generation

Builds the tracking URL in real-time as you type your campaign details.

Local History

Saves your 5 most recently generated links in your browser for easy access.

Safe & Private

No tracking data is sent to a server. Everything runs locally in your browser.

How to use it

1Enter your destination Website URL.
2Fill in the Campaign Source, Medium, and Name.
3Optionally add Term and Content for more granular tracking.
4Click 'Copy URL' to paste it into your email or social media campaign.

Common use cases

Tracking email newsletter clicks in Google Analytics.
Measuring the ROI of specific Twitter or LinkedIn ad campaigns.
Differentiating traffic between two different CTA buttons on the same page.

Frequently asked questions

What is a UTM parameter?

UTM (Urchin Tracking Module) parameters are simple tags added to the end of a URL. When clicked, they tell Google Analytics exactly where the traffic came from (e.g., source=newsletter, medium=email).

Are the generated links case-sensitive?

Yes. 'Email' and 'email' will show up as two different sources in Google Analytics. It's best practice to use lowercase.

Is my campaign data saved?

Only your last 5 generated URLs are saved locally in your browser's local storage so you can copy them again. No data is uploaded to any server.

Private and free. Most of our tools run entirely in your browser, so the data you enter isn't uploaded or stored. There's no sign-up, and there never will be — they're built by the Fusion Trail Solutions team to be genuinely useful.